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For hotels, resorts & rentals

Direct bookings, group sales and weddings, with a warm welcome.

Guests want to ask about rooms, amenities and packages before they book. Planners want proposals for groups and weddings. Samantha answers like your best front-desk host and books directly, so more reservations stay with you.

Book rooms, groups and weddings directly, with the warmth of your best front-desk host.

The challenge in hospitality

Front desks are busy with guests, and future guests wait.

Hotels lose direct bookings when calls go unanswered and group inquiries wait for a sales manager. Many guests then book through third parties instead.

  1. Busy front desks

    Staff checking in guests can’t give callers their full attention.

  2. Slow group and event responses

    Planners send inquiries to several properties and go with the fastest reply.

  3. Direct bookings lost

    Guests who can’t get answers book elsewhere.

  4. Upsells missed

    Room upgrades, packages and experiences aren’t mentioned in rushed conversations.

Your front door

Samantha is your concierge, reservations agent and sales manager.

She learns your rooms, amenities, policies, packages and event spaces. Guests get a gracious welcome and planners get a fast response.

  • Answers questions about rooms, amenities and the local area
  • Books stays directly and suggests upgrades and packages
  • Qualifies group, wedding and corporate inquiries
  • Hands planners to your sales team with every detail captured

Use cases

Where Samantha helps in hospitality

The conversations that matter most to your revenue, handled with the knowledge and care of your best person.

  • 01

    Direct reservations

    Guests ask questions and book directly with Samantha.

  • 02

    Weddings and celebrations

    Couples and planners learn about venues and packages and book a tour.

  • 03

    Group and corporate blocks

    Group inquiries are qualified by dates, rooms and budget.

  • 04

    Packages and upgrades

    Samantha suggests spa, dining and room upgrades that fit the guest’s trip.

  • 05

    Vacation rental inquiries

    Guests asking about rental properties get answers and booking links.

A day in the life

A day at a boutique resort

Full house this weekend and two weddings on the books.

  1. 7:30 a.m.

    An anniversary trip

    A guest asks about suites. Samantha recommends one, adds a spa package and books directly.

  2. 10:15 a.m.

    A wedding inquiry

    A couple asks about fall dates. Samantha shares packages and books a tour.

  3. 1:30 p.m.

    A corporate retreat

    A company needs 30 rooms and a meeting space. Samantha qualifies the request for your sales manager.

  4. 9:00 p.m.

    Late-night planners

    International guests booking for next month get answers and confirmations.

  5. Month end

    Direct booking results

    Bookings are tracked to the campaigns that drove them.

Outcomes

What changes when every inquiry gets an expert

  • More direct bookings

    Guests book with you instead of elsewhere.

  • Faster event responses

    Planners hear back quickly.

  • Higher guest spend

    Upgrades and packages are offered thoughtfully.

  • Front desk focuses on guests

    Staff can give in-house guests full attention.

Every channel

Wherever your customers reach out, she’s there.

One expert, one memory of the conversation, on whichever channel suits the customer best.

  • Voice

    Callers reach a warm, natural voice that knows your offer inside out and answers on the first ring, day or night.

  • Chat

    Visitors on your site get real answers in the moment they’re deciding, with a clear next step.

  • Text

    Quick follow-ups, confirmations and answers land where people already are: their messages.

  • Email

    Detailed questions get thorough, well-organised replies, along with checkout links and invoices when it’s time to buy.

  • Video handoffs

    Paying customers meet the right team on a video call with Samantha there to introduce them, so nobody repeats their story.

Trust

You stay in control of every conversation.

Samantha represents your business, so you set the boundaries. These are the commitments behind every conversation she has.

  • You decide what she knows

    Samantha works from the website, documents and guidance you give her. Change them whenever you like.

  • People step in when it matters

    Questions outside her lane, sensitive moments and custom deals are handed to your team with the context already captured.

  • Every conversation is visible

    Review what was said, what happened next and where each lead came from, so you can refine her guidance with confidence.

  • Built with privacy and security in mind

    SME AI is designed with care for the information your customers share. We encourage you to review it against your own requirements.

  • Honest by design

    She’s guided to recommend your offer only where it fits, and to say so plainly when it doesn’t.

FAQ

Hospitality questions, answered.

Can Samantha book rooms directly?

She can share availability and booking links or take booking details, depending on your setup.

Can she handle wedding inquiries?

Yes. She shares packages, answers questions and books tours with your events team.

Does she know the local area?

She can share local recommendations you provide.

Can she suggest upgrades?

Yes. She recommends upgrades and packages that fit the guest’s plans.

Does she work for vacation rentals?

Yes. She answers property questions and sends booking links.